User Experience

For us beauty is to design new and optimize existing features based on our customer and user knowledge.

This means we are involved in the product development process, working in close collaboration with the product owners on research, concept development, wireframes, prototypes, user testing, and final design.

Our User Experience team takes a “customer first” approach, we want to understand our customers and create innovative products. How are the dots displayed on the product detail page? Where can customers see the Beauty Card and points balance in the shopping cart? Do we need a more user friendly design in our online shop? How can design enhance the customer experience?

To answer all these – and more – questions, we conduct usability and user experience tests with a structured and hypothesis-driven approach. We identify user preferences and run A/B tests to determine whether new features work or not. By doing so, we can analyze which website variant leads to the most clicks, registrations, and purchases. Data and fact based results help us to optimize the website. Learning something new about our customers is always very exciting to us. Our users are at the heart of our work, and we are THE CODE BEHIND BEAUTY.