CRM

For us beauty is personalized, focused, and curated communication supported by AI technology.

This means we deliver uniquely tailored content across all channels and understand the behavior and preferences of our target audience.

At Douglas we focus on meeting our customers‘ needs throughout the entire customer lifecycle, carry out long-term loyalty assessments using data that includes NPS evaluations, surveys, and of course, customer feedback. Our goal is to offer our customers highly relevant content. We prioritize our customers in everything we do.

The global CRM is a highly motivated group of people, working closely with all Douglas country units and Global IT. Our mission is to expand Europe’s most successful loyalty program in Beauty – and we do so in the most energetic and dynamic way possible – we are THE CODE BEHIND BEAUTY.