We run Europe’s largest loyalty program in Beauty.
For us beauty is personalized, focused, and curated communication supported by AI technology.
This means we deliver uniquely tailored content across all channels and understand the behavior and preferences of our target audience.
At Douglas we focus on meeting our customers‘ needs throughout the entire customer lifecycle, carry out long-term loyalty assessments using data that includes NPS evaluations, surveys, and of course, customer feedback. Our goal is to offer our customers highly relevant content. We prioritize our customers in everything we do.
The global CRM is a highly motivated group of people, working closely with all Douglas country units and Global IT. Our mission is to expand Europe’s most successful loyalty program in Beauty – and we do so in the most energetic and dynamic way possible – we are THE CODE BEHIND BEAUTY.
Lone Reichert // Manager Global Content Strategy
We are responsible for our live shopping, high-quality content in our online shops, and development of on-demand formats. Our goal is to be a true source of inspiration for our customers.
We work on one of the most future-oriented trends in digital marketing while growing a full-service digital media agency. We identify new trends, raise awareness for our partners, and create great onsite and offsite campaigns.
Our scientists, engineers, specialists, and analysts share a common goal: We collect, analyze, and automate 1st party data to provide valuable insights and performance-driven recommendations to create value for our customers and our company.